MARKET PRESENCE - MARKETING & OPERATIONS
Geographic reach
Our company has established a strong local presence, ensuring that our products are accessible to consumers across all regions. With a well-connected network of distributors and retailers, we efficiently serve urban centers, suburban areas, and even remote communities. This extensive geographical reach allows us to meet the diverse needs of our local market, delivering high-quality and reliable products to customers everywhere.
Distribution channels
Our company utilizes a strong and adaptable distribution network to guarantee timely and efficient product delivery to our customers. We currently operate through three strategically located warehouses and offer direct sales and delivery services. In 2026, we will expand with a fourth warehouse in Monrovia, Liberia. Our fleet of supply trucks, ranging from 6 to 25 tons in capacity, is equipped with advanced GPS tracking systems to ensure precise logistics and real-time monitoring.
Market Coverage
This system enables broad market coverage through our dedicated sales team. Additionally, our upcoming e-commerce platforms will enhance accessibility and meet the increasing demand for online shopping. By continuously optimising our supply chain and strengthening partnerships with distributors, we ensure timely delivery of high-quality products to all market segments.
Marketing Strategies & Technics
Our company employs a multifaceted marketing approach to enhance brand visibility and engage with a diverse audience. By utilizing impactful outdoor advertising methods, such as billboards and truck posters, we ensure our presence is felt in high-traffic areas, capturing the attention of potential customers.
ERP and Data Analytics Technologies
In today’s hyper-competitive FMCG landscape, staying ahead means embracing the power of advanced online ERP solutions and data analytics tools and software to drive smarter decisions and operational efficiency. Technologies like diagnostic and descriptive analytics help uncover root causes of performance issues and interpret historical trends, enabling companies to fine-tune supply chains, optimise inventory, and personalize marketing strategies.
